Public RelationsMjunction forays into retail space
After its success from b2b online trading platform for coal and steel, Mjunction services, a 50:50 e-commerce Joint Venture of Tata Steel and SAIL today forayed into retail space with a shopping portal straightline.In.
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The company launched shopping portal straightline.In to tap the fast expanding retail e-commerce market that is currently pegged at Rs 2,200 crore.
"With expanding internet penetration, the market is huge and currently consumers from 644 cities covering about 5,000 pin codes can experience online shopping at straightline.In by 2010," Mjunction Managing Director Viresh Oberoi said here today.
The unveiling of the portal was done by magician PC Sorcar Jr. The technology platform was developed in association with IBM and Cognizant to offer seamless online transactions.
Oberoi said the company would introduce b2c auction by December and C2C by January to expand the offering from the company in the retail space.
The e-shopping mall will offer a wide-range of products to cater to the needs of customers.